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Secret Labs Press Release

Secret Labs Press Release

Writing Sample – Press Release

SECRET LABS UNCOVERED BENEATH MILWAUKEE’S STREETS Press Release Draft
New Television Experience Premiere’s in the Brew City

Milwaukee, WI – March 24, 2008 – Discovery World and Milwaukee Public Television (MPTV) have begun production of a new television experience called Secret Labs. Set “deep beneath the streets of Milwaukee,” the Secret Labs take viewers to the underground workspaces of “scientists” exploring everything from genetics to architecture to creativity and the human brain.

Combining humor with accelerated learning, the program allows scientific principles, technology and creativity to be interesting and interactive.

Much of the 30-minute program is filmed before a live audience, and adult fans of science, technology and art are invited to enter the Secret Labs “subterranean” set to participate in the interactive, live taping on Saturday, May 10, 2008 at 7pm. The two and half hour live taping will feature special guests, refreshments, musical entertainment and a cash bar. Admission is $25 per person; reservations can be made by calling 414-765-9966 ext. XXX.

Show Synopsis
Each episode explores a special theme and features emerging technologies, national experts, do-at-home experiments and the Secret Labs’ own take on the topic. Led by an ensemble of scientists and innovators the program delves into often-missed topics, like invisibility, time travel and odor analysis. Things get turned on end when smart-talking Tommy falls into the Secret Labs and begins doing a little exploring of his own.

With segments filmed throughout Milwaukee, a landmark such as the Wisconsin Gaslight Building becomes a perch for Tommy’s sister Jane, a community icon like Sendick’s Grocery becomes a portal for the Green Screen Twins and an orbital platform floating above our city becomes the next frontier for explorer Abigail Adams. The show ultimately reveals that the Secret Labs are anywhere you decide to embrace innovation and creativity.

The television program is scheduled to premier on MPTV in Fall 2010.

About Discovery World
Discovery World Ltd., formed through a merger in 2004 with Pier Wisconsin, Ltd., is a nonprofit 501(c)(3) organization whose mission is to connect innovation, science and technology with exploration, environment and our Great Lakes freshwater resources through interactive exhibits and experiential learning programs. Key features of the new facility are the Technology Building, the Aquatarium and the S/V Denis Sullivan.

About Milwaukee Public Television
MPTV is a public service outreach of the Milwaukee Area Technical College. It operates two not-for-profit public television stations, Channels 10 and 36, that serve eleven counties throughout southeastern Wisconsin. Nearly 1.9 million viewers watch both channels each week.

Media Contact
NAME, NUMBER & EMAIL OF MEDIA CONTACT
www.secretlabs.info
www.discoveryworld.org

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